Bakken is the worlds oldest amusement parks and has been around since the 16th century. This calls for a stronger, more independent identity. A branding that speaks for itself and radiates of happiness, tradition and discovery. This concept is based on the long history of the park shown with a typographic solution. The mix of fonts from different ages, visualized in both a woodblock print manner for patterns and in a more reduced way in the logo. I wanted to create appeal for a broad target audience but at the same time create a distinct and recoginizable brand.